Church SEO

Local SEO is a way you can market your company on the internet. It helps by promoting your services and products available to potential local customers in their time of need.

Through local SEO you will use a variety of different techniques and strategies to help your website get ranked higher on the larger search engines and social media.

Website Localization: Localizing your website is one of the first main features of local SEO. This means your website will include the region you are in such as your city, and county. If you have several different locations this may involve working to create a few separate pages for each of those locations.

Review and Ratings: Reviewing any reviews and ratings left by your current audience is also a big part of local SEO. Reviews are vital for showing the quality of your community.

Google My Business: Want to also ensure your church is listed in Google My Business. Every onsite location is eligible to be listed. It is an important part of any successful local SEO strategy. Google My Business offers many companion applications for download. And one of the best features of Google My Business is the metrics it provides about the engagement and visibility your business website has. This allows you to monitor and keep track of any places you may be falling short within your local SEO strategy.

Social Media for Local SEO: Every local company or business should have profiles or pages on the top social media platforms including:

• Facebook
• Instagram
• Twitter
• Youtube
• Vimeo

Your audience is all over social media and will look for your church on these websites. Engaging with customers on social media has also become a largely popular practice. This is a great way to reach out to your audience and show that you truly care for them and understand what their wants and needs are.

What do the statistics have to say?

•  47% of all searches are taking place on Google
•  50% of all local searches are being done on a mobile device
•  79% of mobile searches end up resulting in an offline purchase
• 97% of all PC users conduct their own local searches
• 65% of local consumers are using search engines as their main resource to find local businesses

Word of mouth has always played a vital role in a church's success. This holds true still online. Your audience will search the reviews placed by previous visitors before committing to visit for the first time. They want to know that the church they are thinking about visiting treated their visitors right.

Increasing your online presence and reputation will involve allowing your visitors to create reviews and tell others about your church. It’s important to ask your audience to leave reviews so that other potential visitors can learn more about you from someone that’s already visited.